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Google’s average position sunset: Are you set up for the transition?

November 12, 2019

By Wes MacLaggan

Impression share metrics table updated

On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools.

The news was first announced in February as an effort to establish more accurate and transparent forms of measurement. Advertisers now get to Read More….

Source:: Search Engine Watch RSS Feed

      

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