Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round.
For many business owners, the term “sales funnel”, otherwise known as “conversion funnel”, can sound much like self-important corporate jargon – an affectation that makes the process of selling Read More….
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By Tanu Javeri
Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey.
Yet for the large enterprises, video optimization is still not an essential part of their website optimization Read More….
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By Paul Lovell
With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account.
With the use of annotations, you will now have a visual guide in Google Analytic’s reports to help understand if you Read More….
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By Inna Yatsyna
Now, after reading the title, you can think, “What new can I read here? At least every month I see similar articles on different blogs”. I can say without a doubt you’ll definitely like this post.
My article is developed on the basis of unique research.
Every SEO specialist checks a site Read More….
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If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages.
I know, crazy, right? But hear me out.
We all know Google can be slow to index content, especially on new websites. But occasionally, it can aggressively index anything and everything it Read More….
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By Ann Smarty
Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning.
Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it!
Another reason why I love keyword research Read More….
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Featured snippets, also known as “position zero” placements on Google, have been receiving their fair share of glory and blame lately.
While some big corporations like Forbes went ahead and questioned if Google is stealing traffic with the featured snippet, content creators like me Read More….
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Change is a natural part of a business, particularly when it comes to your digital presence.
The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be, it is Read More….
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The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com.
This might end up being a really big point for Google when it comes down to challenging the long-held point Read More….
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By Joe Williams
There’s always more content to write.
Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones.
But producing a constant stream of content can be Read More….
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