By Kamaljeet Kalsi 30-second summary:
The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies.
In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad Read More….
Source:: Search Engine Watch RSS Feed
By Peter Jobes
30-second summary:
Less than a quarter of marketers are satisfied with the conversion rates they achieve today.
A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously.
Where A/B testing can perform trials of two Read More….
Source:: Search Engine Watch RSS Feed
By Adam Masur 30-second summary:
Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.
The situation that has unfolded over the last few months has thrown “business as usual” out of the window.
Budgets are tight, events Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
Brand authority can make a huge difference in whether someone decides to buy from you or not.
First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas.
Then you can dive in deeper and start Read More….
Source:: Search Engine Watch RSS Feed
By Aditya Sheth
30-second summary:
Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them).
For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed.
In this Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.
Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront.
Roman Daneghyan shares four strategies to maintain your social Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
Podcasting can add a new dimension to your brand and content marketing strategy.
There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.
Georgi Todorov shares Read More….
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By Kevin Payne
30-second summary:
Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.
However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue.
Kevin Payne Read More….
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By Sumeet Anand
30-second summary:
The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town?
A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate Read More….
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By Evelyn Johnson 30-second summary:
This 4th of July is coming at a time when the US is seeing waves of social justice protests.
People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement.
What does this mean for ecommerce marketing and Read More….
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