By Inna Yatsyna
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all.
In this post, you’ll discover what Read More….
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Back in the days when I was learning PPC, one of the two biggest growing pains I had were:
Learning the difference between segmenting campaigns out to maximize efficiency
Reaching the point where the juice is no longer worth the squeeze
Rather than creating clutter and a burdensome Read More….
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By Gary Burtka
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it.
A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical Read More….
Source:: Search Engine Watch RSS Feed
By Gary Burtka
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it.
A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical Read More….
Source:: Search Engine Watch RSS Feed
By Tereza Litsa
Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know.
It’s been a good year for paid search and anyone working in the industry. Benchmarking can help us understand where we are and what we should consider as Read More….
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April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool.
For those not familiar with GDS, it is a free dashboard-style reporting tool that Google rolled out in June 2016. With Data Studio, users Read More….
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By Emily Alford
Fifteen years ago, if a customer needed a hammer, they’d probably get out a phone book, look up “Hardware Store,” choose the hardware store closest to their house, drive there, go inside, and ask the clerk “Do you sell hammers?” If they happened to be out of hammers, the clerk Read More….
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For the SEO community, Domain Authority is a contentious metric.
Domain Authority (DA) is defined by Moz as
“A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher Read More….
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By Karina Tama
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Read More….
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Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest ‘untapped’ market has always been tempestuous, recent developments suggest the tech giant may be yielding to its own growth imperative and bending to the government’s Read More….
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