By Guy Sheetrit
30-second summary:
To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them.
Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously visited Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience.
‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
Google plans to roll out the new Core Web Vitals update in early 2021.
The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score.
Loading critical CSS and JS inline can improve the perceived load time of your site.
Above-the-fold videos and large background images can be Read More….
Source:: Search Engine Watch RSS Feed
By Ashley Fletcher 30-second summary:
2020 set the stage for one of the most disruptive and fluid years search has ever seen.
Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity.
Google continues to make moves at further integrating ecommerce Read More….
Source:: Search Engine Watch RSS Feed
By Rob Delory 30-second summary:
The debate still continues in the SEO community on the variation of value from backlinks.
Google has shifted their position on these links.
What do we get for our efforts?
Are nofollow links worth the pain?
Are nofollow links a waste of time?
SEO practitioners have for years been told that nofollow links Read More….
Source:: Search Engine Watch RSS Feed
By Service Provider Pro (SPP.co) 30-second summary:
If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency.
Acquiring a new client costs 5X more than retaining an existing one.
Service Provider Pro uses their expertise of helping over a thousand agencies with their systems and processes to Read More….
Source:: Search Engine Watch RSS Feed
By Brad McCourt
30-second summary:
As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise.
How do you understand what topics and concerns matter most to your customer base?
Can you use Read More….
Source:: Search Engine Watch RSS Feed
By Andy Betts 30-second summary:
Google launched over 4,000 search improvements and new features throughout 2020.
Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites.
Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app Read More….
Source:: Search Engine Watch RSS Feed
By Elly Uz 30-second summary:
Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online.
The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns.
Elly Uz, content marketing manager at interactive Read More….
Source:: Search Engine Watch RSS Feed
By Ann Smarty
30-second summary:
Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality.
High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search Read More….
Source:: Search Engine Watch RSS Feed