30-second summary:
In June 2019, 50% of Google searches resulted in no clicks according to Rand Fishkin from Sparktoro statistics.
Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues.
Doing things differently in online business means two things ongoing experimentation and implementation of underrated SEO tactics.
Recently, Russ Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
According to response audit’s research, most companies throw away business by failing to respond to leads properly.
There are several benefits that lead nurturing can bring to your business.
From contextual communication to encouraging referrals, there’s a lot of benefits that your business can get by nurturing leads earned through digital Read More….
Source:: Search Engine Watch RSS Feed
By Chris Dessi 30-second summary:
Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021.
Shoppers searching on mobile will be served both the Google Search results and products Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
Let’s admit it, the line between paid search and organic search is getting blurred.
A lot of businesses simply assume that paying more than the competition assures a piece of the most trusted real estate in Google and Bing’s SERPs.
While an aggressive paid strategy can certainly get you a piece Read More….
Source:: Search Engine Watch RSS Feed
By Xigen
30-second summary:
Even though brands have grasped the importance of UX, not all brands are doing it the right way.
A new report released by ecommerce design specialists Xigen has revealed that UK consumers feel they are being tricked by brands using what are considered dark UX patterns.
A huge 90% of people Read More….
Source:: Search Engine Watch RSS Feed
By Kate Peterson 30-second summary:
When people are searching for something through the search engines, they’re always keeping their location in mind.
87% of consumers prefer interacting with businesses through reviews.
According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%.
Performing amazing SEO audits will not Read More….
Source:: Search Engine Watch RSS Feed
By Luke Richards 30-second summary:
Marketing in the digital age is a challenging and rewarding occupation.
Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to be both consumer-led and numbers-led at the same time.
Luke Richards Read More….
Source:: Search Engine Watch RSS Feed
By Jimmy Duvall Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages.
One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings.
If you can identify that pages are loading Read More….
Source:: Search Engine Watch RSS Feed
By Channel Factory In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19.
People are flocking to YouTube for uplifting and mood-enhancing content.
80% of respondents go to YouTube to improve their Read More….
Source:: Search Engine Watch RSS Feed