By Ann Smarty
Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge.
The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly Read More….
Source:: Search Engine Watch RSS Feed
SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits.
By using SEO, you can improve your website’s ranking Read More….
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By Nat McNeely
Imagine visiting a website that takes more than 10, no two seconds to load. We know that the mouse is going to hover to the top right corner because honestly, no one has the time to wait nowadays.
A Forbes article mentioned that a mere one-second delay in page load Read More….
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On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools.
The news was first announced in February as an effort to establish more accurate and transparent forms of measurement. Advertisers now get to Read More….
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Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails.
But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be Read More….
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How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone.
For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent Read More….
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Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed.
What is page speed optimization and how important is this factor to your overall website ranking? Read More….
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Google’s Matt Cutts declared guest blogging (and other tactics) as a way of generating SEO inbound links as a “spammy practice” that was dead and gone, way back in 2014. It was a statement that generated plenty of response, both defending and arguing against Cutts’ assessment of the practice.
Five Read More….
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A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign.
It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to
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By Karina Tama
I’ve found that most of my clients know a little something about SEO, but they’re not exactly sure how to make it work for them as well as it should. Teaching SEO to clients should be part of the client management services that you provide during SEO sales presentations.
SEO is Read More….
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