By Jim Yu
Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before.
Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and Read More….
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Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear.
This article aims to answer the most burning questions about social Read More….
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The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO.
But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether or not you are just starting out in the industry or you are a chiseled SEO veteran.
What is a robots.txt Read More….
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By Ann Smarty
Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions.
This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic.
Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother
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By Mario Medina
So you’ve created your website, following all the recommended SEO best practices.
That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content.
But despite your best efforts, you’re not seeing as much traffic as Read More….
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The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox.
With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing Read More….
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By Inna Yatsyna
The times when ranking high in search results as the final goal have passed.
As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends coming and replacing each other too fast.
Today SEO involves loads of practices including link building, technical optimization, Read More….
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When it comes to link building using digital PR, it’s important that you start with the story.
A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it or a poor story regardless of what format you choose.
That Read More….
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By Pius Boachie
Digital campaigns are all about visuals in today’s digital world.
According to Deposit Photos on visual trends in 2019,
“To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of visuals are becoming prominent for a reason.”
Social Read More….
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For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising.
And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that Read More….
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