30-second summary:
The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers.
TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features.
If you want to promote your business, there are multiple Read More….
Source:: Search Engine Watch RSS Feed
By Nick Chasinov 30-second summary:
COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are.
The ability to quickly develop digital capabilities will continue to be critical for meeting customer needs and ensuring organizations’ survival.
To remain competitive, Read More….
Source:: Search Engine Watch RSS Feed
Using could lead to some seriously janky pages if coders didn’t specify the height and width of every single image to be rendered. Some websites did it anyway, for example, Wikipedia on most of its pages has a predefined space for images created ahead of time.
30-second summary:
The biggest Google update of the year is called the Page Experience update.
Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images.
AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting Read More….
Source:: Search Engine Watch RSS Feed
By Ada Luo
30-second summary:
WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users.
Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within Read More….
Source:: Search Engine Watch RSS Feed
By Tudor Lodge Consultants 30-second summary:
Partial match domains refer to when your domain name has partially included the main keyword that you are trying to rank for.
There are many aspects that make it different from how the exact match domain works.
Tudor Lodge Consultants share a quick guide to help you succeed at partial match Read More….
Source:: Search Engine Watch RSS Feed
By Ann Smarty
30-second summary:
Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”.
Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs.
Ranking in Read More….
Source:: Search Engine Watch RSS Feed
30-second summary:
TikTok has quickly become one of the most popular, addictive social networks.
President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a lawsuit in response. If it can continue to operate, it’s slated to become one of the most powerful marketing tools Read More….
Source:: Search Engine Watch RSS Feed
By Ali Faagba
30-second summary:
You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns.
How do you crack the code using the right method and what’s the most effective for you? Inbound marketing or outbound marketing?
Ali Faagba discusses the Read More….
Source:: Search Engine Watch RSS Feed
By SEOmonitor
30-second summary:
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive.
A quick look at the typical story of how the pitching process works and the top reasons that make customers indecisive about an SEO proposal.
SEOmonitor looks into all Read More….
Source:: Search Engine Watch RSS Feed
By April Brown 30-second summary:
Crawl budget is an area that remains underrated in SEO.
If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO.
April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO.
Crawl budget Read More….
Source:: Search Engine Watch RSS Feed